Retail Coach Insights

The Rush Doesn’t Feel the Same This Year

December was once defined by urgency, pressure, and compressed decision-making. This year, the pace feels different. Shoppers are still active, but they’re moving with more intention, stronger emotional filters, and a clear desire for control, clarity, and safety. This piece examines the psychological shift behind modern December shopping behavior, why traditional urgency tactics are losing impact, and how retailers can win the final stretch of the year by designing calmer, more trustworthy, and emotionally intelligent retail experiences.